How Your Gifts are Really Valued [Psychology] |
| How Your Gifts are Really Valued [Psychology] Posted: 24 Dec 2010 07:14 AM PST
Group payment service WePay decided to take a look at how gift-giving works and found that what you give can be worth—in the mind of the recipient, that is—up to 18% less than its actual retail value:
It gets surprisingly worse: at least one gift per person is either never opened, returned, or re-gifted. While I've certainly returned a gift, and probably re-gifted, I've never left a gift unopened. Somehow this seems to be a frequent occurrence. Do you ever leave a gift unopened, or at least value your gifts less solely because they're gifts? Share your thoughts in the comments.
Send an email to Adam Dachis, the author of this post, at adachis@lifehacker.com.  This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
Recent behavioral studies are finding that when you give a gift, the recipient automatically values it lower than its actual worth. Why? Simply because it's a gift.
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