“Web Update: Construction on neuroscience and psychology buildings to begin this month (Daily Princetonian)” plus 3 more

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• Web Update: Construction on neuroscience and psychology buildings to begin this month (Daily Princetonian)
• Using psychology to drive business strategy (AsiaOne)
• Ind. man suspended for illegally practicing psychology (WHAS TV11 Louisville)
• How the Blind 'See' With Other Senses (ABC News)

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Web Update: Construction on neuroscience and psychology buildings to begin this month (Daily Princetonian) Posted: 17 Mar 2010 11:30 AM PDT Construction of the new neuroscience and psychology buildings will commence later this month, the University announced Wednesday morning. The project, which was originally unveiled in 2008 as part of the Campus Plan, had been put on hold due to financial concerns. However, the University has now determined that it has raised enough funds to begin construction, which is estimated to cost $180 million. The complex is expected to be completed in 2013. The Princeton Neuroscience Institute was established in 2005, and plans to construct a building to house the institute were announced a year later. President Tilghman has named the construction of facilities for neuroscience as one of her priorities. In 2008, full plans for the project were revealed. The two-building, 248,000-square-foot complex to be located south of Icahn Laboratory will house both the neuroscience institute and the psychology department, which is currently situated in Green Hall. Madrid-based firm Jose Rafael Moneo Valles Arquitecto and New York-based Davis Brody Bond have been overseeing design plans. More to come... Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.
Using psychology to drive business strategy (AsiaOne) Posted: 16 Mar 2010 06:03 PM PDT	By Timothy Seow A 'trust' model may not sound like a novel way to boost your company's sales performance, but add psychology to the mix, and you may just be onto something new.   'I think we're the only company that actually uses psychological insight to drive business strategy,' says Alan Fairnington, managing partner of Mext, which started here in Singapore last July. 'Trust,' Mr Fairnington says, 'is based on what we call psychological tensions. We have an understanding of what these tensions are, so we are able to define people's trust relationships with the company.' The trust model is based on a modern branch of psychology called 'morphology' that tries to map the tensions in human decision-making. The father of morphology is Wilhelm Salber, an ex-market researcher who went into academia. Dr Salber apparently became frustrated because the tools used for market research were more for clinical psychology and not geared towards the market, says Mr Fairnington. 'So he started an investigation to try and understand the decision making process in the mind, and what the factors were and so on, and he called it Morphology,' Mr Fairnington adds. 'Basically what we have developed and refined over the last few years is a model which defines the key attributes of trust. If you are weak in a certain area, we can help you strengthen that area so it guides the company in understanding how they can improve the level of trust and loyalty.' Since Mext was set up in Singapore in mid-2009, the consultancy has worked with a number of notable companies such as M1, Crabtree & Evelyn, Yellow Pages and Qatar Airways. 'In most cases our work involves some in-depth consumer research. We have our own psychologist on staff, and they actually conduct the in-depth interviews which take about 90 minutes with every respondent,' Mr Fairnington explains. Mext's research also aims at depth rather than breadth, which Mr Fairnington illustrates by drawing an analogy with cars. 'It's a little bit like doing research about motor cars. What you really want to understand is how the cars work - so we lift the hood of the car and try and take the engine apart and see how it works.' In the case of companies, the key is also to interview customers, he adds. For example, in the M1 project, Mext interviewed not just M1's customers, but also those of its rivals. The ex-CEO of advertising firm Bateys says too many companies have a 'top-down' approach, whether driven by the CEO's vision ('which is often his own gut feel'), or input of branding consultants. 'Nobody has actually talked to the customers, so we are doing everything from the bottom up, from the customer's perspective,' he says. Mr Fairnington does not believe the trust model should be regarded only as purely a branding solution. 'You can develop marketing strategy, communication strategy, sales strategy and a promotional strategy,' he says. 'You can use the trust model to drive the entire business.' This article was first published in The Business Times.
Ind. man suspended for illegally practicing psychology (WHAS TV11 Louisville) Posted: 15 Mar 2010 07:53 PM PDT Posted on March 15, 2010 at 10:43 PM Updated Monday, Mar 15 at 11:46 PM ****** An Indiana man is being called a fake for passing himself off as a psychologist. The Indiana State Psychology Board has suspended David Edward Mowry's psychology license. Mowry has an office in Seymour, and reportedly treated patients in several cities, including  at an assisted living facility west of Indianapolis. Mowry allegedly bought his college transcripts, forged credentials in applications for employment, and used an expired license number belonging to someone else. The transcripts appeared real enough that, the state of Indiana gave him a license to practice psychology until they announced they were suspending it Monday. Mowry obtained the temporary license in January of 2010.  Police say he claimed to have gotten a Ph.D. in 2007 and had forged transcripts to prove it.  Mowry allegedly used the license number of another psychologist as well. WHAS11 went to the address listed as Mowry's office which was a home in Seymour, Indiana. When we knocked on the door, a resident refused to comment. Mowry's license is suspended for 90 days. People who were treated by Mowry can contact the Attorney General's office at 1-800-382-5516. Previous article Ind. governor speaks out about closing of 4 New Albany/Floyd Co. schools Next article GOP candidates react to Bluegrass Poll Leave your comment Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.
How the Blind 'See' With Other Senses (ABC News) Posted: 17 Mar 2010 07:22 AM PDT Four bikers headed off down a street in Southern California, safely navigating through traffic and past parked cars, and turned onto a narrow bike path leading up a steep hillside. None of them veered off the dirt path, and all safely avoided boulders along the way, always conscious of their surroundings and any possible obstacles. It happens all the time, right? Well, not quite like this. Three of the four were blind. "They had no problem whatsoever," said Lawrence Rosenblum, the only biker in the pack who could see. But the blind bikers could "see" about as well as Rosenblum, just not with their eyes. Like three bats in a dark cave, they knew where they were, and where they were going, because of echolocation, the sounds echoing from the trees and the dirt and the rocks around them as they sped along the path. That may not seem all that surprising, since we've known for decades that people deprived of their eyes, or any of the five primary senses, compensate by enhancing their remaining senses. But here's what's new: Anybody can learn how to do it, because we all possess extraordinary powers when it comes to our perception of the world around us. Rosenblum, a psychology professor at the University of California, Riverside, has spent 25 years studying how the human brain can rewire itself -- sometimes temporarily -- so we can better perceive the world around us and offset any deficiencies among our senses. In his new book, "See What I'm Saying," he describes how anyone wearing a blindfold can learn in about 10 minutes how to walk toward a wall and stop before hitting it. Like the bikers on the path, it's through echolocation, learning how sound changes as the distance between an observer and an obstacle changes. "We use it all the time, not just when we are blindfolded," Rosenblum said in a telephone interview. "When we walk into a room we get an idea of its space not only by looking around, but also from the way it reflects sound." Walking by Smell As part of his research, Rosenblum has had his grad students blindfolded, wearing sound-deadening headphones -- and crawling around on the lawn to see if they could track a smell just like a dog, using only their noses. They could. It's all part of a growing field of research called neuroplasticity, or how the brain changes, sometimes reallocating its own resources, in response to experience or changes in the environment. The best known example is the natural ability of blind persons to enhance their auditory system, literally redirecting the neurons in the brain to "listen" instead of "look." But we all do it, to varying degrees, according to Rosenblum. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

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