“What to do with a degree in: Psychology (Guardian Unlimited)” plus 3 more

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• What to do with a degree in: Psychology (Guardian Unlimited)
• EDUCATION: UOG accepting new cohort for psychology master's degree program (Pacific Daily News)
• The Art of Selling You Stuff: There's a lot of psychology in that store (Storm Lake Pilot-Tribune)
• About our teen driving series (The Mercury)

What to do with a degree in: Psychology (Guardian Unlimited) Posted: 14 Feb 2010 07:17 PM PST Message from fivefilters.org: If you can, please donate to the full-text RSS service so we can continue developing it. Buy Location: Minimum price: £20,000£30,000£40,000£50,000£60,000£70,000£80,000£90,000£100,000£110,000£120,000£130,000£140,000£150,000£160,000£170,000£180,000£190,000£200,000£225,000£250,000£275,000£300,000£325,000£350,000£375,000£400,000£425,000£450,000£475,000£500,000£600,000£700,000£800,000£900,000£1,000,000£1,100,000£1,200,000£1,300,000£1,400,000£1,500,000£1,600,000£1,700,000£1,800,000£1,900,000£2,000,000£2,100,000£2,200,000£2,300,000£2,400,000£2,500,000£2,600,000£2,700,000£2,800,000£3,000,000 Maximum price: £20,000£30,000£40,000£50,000£60,000£70,000£80,000£90,000£100,000£110,000£120,000£130,000£140,000£150,000£160,000£170,000£180,000£190,000£200,000£225,000£250,000£275,000£300,000£325,000£350,000£375,000£400,000£425,000£450,000£475,000£500,000£600,000£700,000£800,000£900,000£1,000,000£1,100,000£1,200,000£1,300,000£1,400,000£1,500,000£1,600,000£1,700,000£1,800,000£1,900,000£2,000,000£2,100,000£2,200,000£2,300,000£2,400,000£2,500,000£2,600,000£2,700,000£2,800,000£3,000,000+ Min bedrooms: No preference1+2+3+4+5+ Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

EDUCATION: UOG accepting new cohort for psychology master's degree program (Pacific Daily News) Posted: 14 Feb 2010 04:41 PM PST Message from fivefilters.org: If you can, please donate to the full-text RSS service so we can continue developing it. The University of Guam's Master of Science in Clinical Psychology Program is accepting a new cohort for fall 2010 semester. Application deadline is March 31. The program's faculty will host an information session from 7 to 9 p.m. March 10 in the CLASS dean's office professional development room, third floor, Humanities and Social Sciences building. Prospective applicants will be able to talk to program faculty about program requirements and learn about financial aid opportunities and the graduate student application process. For more information, call Mary Katherine Fegurgur at 735-2876; e-mail: maryf@uguam.uog.edu) or Iain Twaddle at 735-2882; or e-mail: itwaddle@uguam.uog.edu). Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

The Art of Selling You Stuff: There's a lot of psychology in that store (Storm Lake Pilot-Tribune) Posted: 15 Feb 2010 01:50 PM PST Message from fivefilters.org: If you can, please donate to the full-text RSS service so we can continue developing it. Shopping is an art form, just ask my daughter, young Mallrat Bling Larsen. What most people don't realize is that selling is an even greater art. Once upon a time, I was trained in the time-honored secrets of retailing by one of those giant corporations, and frankly, I've never been able to look at shopping in the same way since. I'd rather go to the little hometown store if I get the chance, just to escape the psychological pressure the chains apply. Here's a few things you might want to watch for next time you go shopping: * First, notice that a lot of newer grocery stores put the bakery first thing as you enter. Why? The delightful smell inspires hunger, and hunger makes you fill a cart. * Almost all department stores use "endcaps" - the displays at the end of the aisle. A lot of people assume these are the big "specials" - but of course, they tend to be the things the stores most want to move or are most profitable. It's prime space because the shopper has more time to see it as they must manuver a cart to get all around it to enter the next aisle. * Why are some items "hardline" - on straight shelves - while others are "softline" - on hanging racks seemingly placed at random around the floor? The "soft" displays encourage you to impulse buy... you might have just come in the store for a shirt, but as you have to dance around the racks instead of speed-walking through an aisle, you may well get sold on pants, tie and socks to go with it. * A big box store, especially those electronics places, are designed for momentum. The best deals are usually front and center (just like a casino puts slot machines set most likely to pay out by the door). If you pick up a spiffy item quickly, you are psychologically more inclined to feel you are shopping well, and likely to buy more stuff as you go. * Look up and down. Store shelves are created to put the items they most want to sell you at eye level - the bargain buys may be way up or way down and less convenient to reach for. Some manufacturers even pay the big chains "slotting fees" to get their products in prime view. * A lot of grocery stores put cold stuff along the back walls. Not only is it easier to stock - people tend to leave that for last so it stays cold, and this gives the store another chance for impulse sales as you troop all the way to and from the back again for that gallon of milk. * Clothes stores usually put clearance or best buys in the two back corners. Again, this forces customers to walk through all the full-price stuff, where they may be enticed into something they weren't looking to buy. * More stores are able to negotiate prices than you would imagine, especially on big ticket items. Your best bet to snag a deal is to know what product is being replaced by a newer model from that brand. Stores will be motivated to clear out displays of items they can no longer restock. Last year's cell phone of the same model may be half the price of the newest similar model. * At trendy restaurants, consider ordering the appetizer as a meal. Because they are meant to be enticing "extras" they often deliver the most bang for the buck. Hellooo, macho nachos. Pop is almost pure profit (a couple cents cost for a paper cup and a couple more for a little flavoring from a canister). Ask for a glass of water, and you may pocket two or three bucks. * The worst kept secret in retailing is to price everything ending with 99 cents. But not because we can't do math. Research shows that the human brain is wired to process information from left to right - in other words, the "1" in $19.99 is more appealing than the "2" in $20. * Nothing is by chance or accident when it comes to a major store chain. Every color, every world of every employee greeting, every smell, and the choice of the song you barely perceive in the background is weighed, measured and designed to create an environment to trigger buying. The color red, for example, stimulates a sense of urgency. Notice how it is used in your favorite store. Black is the power color, gold suggests status, yellow inspires warmth and focuses attention, green a sense of healing and tranquility. * Big chains do mainly two systems of pricing - "everyday low prices" - sounds great, but translation, we hardly ever put stuff on sale; and "high/low" with fluctuating prices, some bargains to draw people and some high-profit items to make up for the "loss leaders."(What are the chances you'll drive all the way there and buy just one thing you saw in an ad? Zilch.) Many operate on a 12-week cycle - a particular item may change price weekly, but only once in every 12 weeks will it be at its lowest price... perhaps half off regular shelf price. It takes a savvy buyer to time it right. * Rebates are used to make people think they are getting a great deal, but in reality close to half of shoppers forget to send in for them - more profit for the stores. Store credit card deals sound good too, but you may end up paying them more in the long run, or feeling obliged to shop that particular store. It's all smart business, of course, but I like to buck the trend. Given an option, between the daughter's semiannual mall fixes, I'd just rather deal with the local folks who are there to sell me what I need, not get inside my head. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

About our teen driving series (The Mercury) Posted: 15 Feb 2010 01:50 PM PST Message from fivefilters.org: If you can, please donate to the full-text RSS service so we can continue developing it. Browse print ads, find online deals, and search valuable coupons from local retailers! Place An Ad, Special Sections, Classifieds Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction.

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