Research and Markets: This New 2010 Psychology of Marketing Report Is a Comprehensive Guide to both the Theory and ... |
| Posted: 21 Sep 2010 08:02 AM PDT DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e7943e/the_psychology_of) has announced the addition of the "The Psychology of Marketing" book to their offering. The Psychology of Marketing is a comprehensive guide to both the theory and application of psychology to marketing. This book comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, this book's in-depth treatment of theory embraces:
The depth of theory presented here is complemented by case studies from across the globe, providing a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. "The Psychology of Marketing is a must read for advanced students of marketing as well as marketing professionals. Adopting the notion that 'there is nothing as valuable as good theory' the book provides a very comprehensive incisive overview of theories of psychology and their relevance to marketing and personnel management. Its currency is well illustrated by its treatment of recent developments in biological psychology and their applicability to marketing." -- Ram Baliga, John B. McKinnon Professor of Management, Schools of Business, Wake Forest University, North Carolina, USA. Key Topics Covered: Part 1 Cognition Theories: Theories of perception and social judgement formation as starting points
Part 2 On the Development of Personality Via Perception and on Through to Memory: Developmental psychology
Part 3 Motivation and Emotion: Motivation; Emotions Part 4 Power, Control and Exchange: Power
Part 5 The Lay Person as Psychologist, and the Search for Insight: Lay epistemology
Part 6 Case Studies in Market Psychology: The global housing boom: local dimensions?, G. Jason Goddard
Index Author: Gerhard Raab is Professor of International Marketing and Management and Director of the Transatlantik-Institut at the Ludwigshafen University of Applied Sciences, Germany. G. Jason Goddard is the Vice President of Wachovia Corporation, Winston-Salem, N. Carolina, USA. Riad Ajami is Professor of International Management and Global Strategy at the Raj Soin College of Business, Wright State University, Dayton, Ohio, USA. Alexander Unger is a research assistant at the Transatlantik-Institut, Ludwigshafen University of Applied Sciences, Germany. For more information visit http://www.researchandmarkets.com/research/e7943e/the_psychology_of This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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